CREABETON AG is part of the MÜLLER-STEINAG Group and the industry leader for a wide range of concrete elements. CREABETON's customers include gardening companies, major customers, cantons, municipalities and private individuals. Sales and distribution take place via direct and indirect channels. SAPIENTROQ was commissioned to analyze and structure the digital projects already underway. At the same time, the digital business model should open up new areas of activity and pave the way for the creation of digital value.

SAPIENTROQ developed a business model for digitally-driven full-service offering with intelligent concrete products:

A new service business has been created around the sales-oriented company, covering existing and completely new customer segments. A seamless digital network of products, activities, customers, and planning tools creates a professional full-service offering for the monitoring, maintenance, and repair of various installations and properties throughout Switzerland. Using the IoT, specific products become intelligent and allow for product and environmental variables to be monitored.

VR / GL workshops to sharpen the digital transformation
Evaluation of the digital maturity levels of the individual business areas
Development of a roadmap and recommendations for action for existing digital initiatives
Development of a new, digital business area using business innovation & design thinking